About us


Our Story 

Pretty is Power started out as a boutique-style online clothing store created by 20 year old Simran Sidhu. We went viral on social media and grew very quickly. As the brand continued to grow, Simran found that the brand did not align with her values of sustainability and inclusivity. Simran decided to team up with her brother and co-founder, Gavin Sidhu, to relaunch Pretty is Power as an inclusive, sustainable, and ethical clothing brand that focuses on creating stylish clothing that also feels very comfortable. Simran now designs all of our pieces and we ethically manufacture in Los Angeles, CA. 

Our Commitment

Pretty is Power is committed to creating clothing that women can feel both comfortable and confident in. Our designs are comfortable enough to wear as loungewear and stylish enough to dress up and wear out. We're committed to creating high quality pieces to ensure that you never have to sacrifice style for comfort or vice versa. We're creating a space where fashion meets function and where confidence meets comfort. 

 Our Message

Pretty is Power is a family owned business that is dedicated to empowering and celebrating women. Our name is inspired by the idea that when you look good and feel good, you do good. We encourage you to be pretty like YOU, not pretty like them. Beauty comes in all shapes and sizes, and is defined by none other than you. Reclaim your power and redefine beauty!